An Open Letter to Jim Farley, CEO of Ford Motor Company

With America’s wild mustangs in peril, HRL is reaching out to the CEO of Ford Motor Company, hoping to secure his support in saving these iconic, beloved animals.

July 1, 2022

To: Jim Farley
CEO, Ford Motor Company

From: Barbara Godwin
Publisher, Horse & Rider Living

Subject: Ford and the Magic of the Mustang!

Dear Sir:

My name is Barbara Godwin, publisher of the online magazine Horse & Rider Living. I am reaching out to you regarding America’s wild mustangs, who are in dire need of your support.  

Why Ford Motor Company? Because the mustang horse has benefited your company in achieving what it is today, a multi-billion dollar corporation that has used the mustang horse as a marketing tool for decades.  The Ford Mustang is one of the most iconic cars ever created with over 10 million sold since its inception. Of course, this is not news to you.

Ford Motor Company is as American as apple pie, with a place in our history and everyday lives. As a slice of that pie, Ford’s Mustang has influenced generations since 1965, creating a celebratory car with an appearance on our roads and in entertainment. Who doesn’t remember the song “Mustang Sally”, or the movie “Bullitt” starring Steve McQueen?

“Spirit and Freedom” are symbolic words incorporated seamlessly into this car’s persona, its badge instantly recognizable and becoming part of the American Dream. Sadly, in recent years our iconic wild horses, the symbol of the Ford Mustang, have become victims in a world of greed and misrepresentation. 

The July edition of HRL, titled “Mustang Month”, includes an outstanding lineup of equestrian, cultural and scientific articles, all of which focus on America’s wild horse. The Ford Mustang is also being honored in that lineup. 

HRL and its readers would appreciate a response from the CEO of Ford Motor Company recognizing the contribution America’s wild horses have made to Ford, with their mythical influence and emotional excitement influencing millions of Americans. Your voice may have a positive impact on those who continue to be oblivious to the inhumane practices of eradicating the mustang. 

Mr. Farley, Horse & Rider Living looks forward to your response and the future decades of horsepower and the ever-evolving Ford Mustang. 

Thank you.

Barbara Godwin

Barb currently resides in Central Florida with her three horses; when she’s not writing or riding for HRL, she loves to read and travel.